Eleme The Beginning of Spring

Industry - Consumer Goods | Category - Commercials | Brand - 饿了么
Ele.me is an online-to-offline (O2O) catering and food delivery platform in China. It is also a local life service platform of Alibaba Group. Involution is a buzzword meaning irrational or involuntary competition, which makes people feel burned out. This video is about fighting involution from the perspectives of different food rolls. The brand wishes everyone a relaxing life in the coming new year.
Brand Story
Eleme：Ele. me is a local lifestyle platform founded in 2008 that focuses on online food delivery, new retail, instant delivery and food and beverage supply chain. After 15 years of entrepreneurship, Ele. me, with the mission of "Everything 30min", is committed to building a local life service platform with technology, promoting the digital process of China's catering industry, and cultivating takeout as the third conventional way of dining for Chinese people after cooking and eating in front of the restaurant.
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