The adventure of Dalan

Industry - Consumer Goods | Category - Commercials | Brand - 饿了么
Ele.me is the online food delivery and local life service platform of Alibaba Group. It published a new IP, Dalan, upon Children's Day. Nearly 30 brands are involved in the campaign, presented as form parts of the food world.
Brand Story
Eleme：Ele. me is a local lifestyle platform founded in 2008 that focuses on online food delivery, new retail, instant delivery and food and beverage supply chain. After 15 years of entrepreneurship, Ele. me, with the mission of "Everything 30min", is committed to building a local life service platform with technology, promoting the digital process of China's catering industry, and cultivating takeout as the third conventional way of dining for Chinese people after cooking and eating in front of the restaurant.
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