王老吉广告片-周冬雨、刘昊然

Industry - Consumer Goods | Category - 广告片 | Brand - 王老吉
满屏时尚、青春、活力的小哥哥小姐姐们动感地唱着跳着，洋溢着青春的荷尔蒙气息。邀请“年轻、清新、时尚”的周冬雨和刘昊然担当品牌代言人，三方携手出征2018夏季饮品市场。 王老吉以代言人为纽带连接品牌与消费者，向年轻消费者传递品牌价值和凉茶文化，用年轻人的方式、语言与年轻人沟通，直接拉近品牌与消费者的距离，赋能品牌年轻化。
Brand Story
Wanglaoji：Wanglaoji is the brand of Wanglaoji herbal tea. It was founded in the reign of Daoguang in the Qing Dynasty (1828). Wang Zebang, the founder of Wanglaoji, is recognized as the ancestor of herbal tea.
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