Olay沐浴液，洗洗不睡

Industry - Consumer Goods | Category - 广告片 | Brand - 宝洁
挖掘90后这一代人的社会命题。片子当中的90后职场新人，被周围人包括老板同事包括长辈朋友，贴上了无数这样那样的标签，归结起来，其实就是一个意思—90后是垮掉的一代，还是洗洗睡吧！ OLAY沐浴露最新大片“洗洗不睡”，所传达的是青春的无限可能，挣脱世俗的偏见，真正的额为自己而生活和努力。
Brand Story
P&G：The Procter & Gamble Company is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble.
Olay：Olay is an American skin care brand owned by Procter & Gamble. In 2011, Olay ranked in 1st place among 50 of the industry leaders in Brand Finance's Top 50 Cosmetic Brands. The most recent report for 2015 has Olay ranking 9th in the Top 50.
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Olay 广告片
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